About Me
ABOUT ME
Consultant in insights analysis and strategy, I help businesses make informed decisions by providing clear, actionable recommandations.
With 7+ years of experience supporting 15+ major retail brands, I guide my clients in defining the right strategies through various studies and analyses that uncover relevant key insights.
🎯 Boost your sales and your profitability by activating the right levers
A full & customized strategic guidance for a real added value to your business
Test your different product, claims or communications ideas before launching them.
Decode the dynamics of your industry and map out your positioning.
Understand how your clients use your products/services and what are their needs.
Analyze your customers’ buying journey and their satisfaction at each stage.
Measure how your brand is recognized and perceived.
Study potential targets and their motivations and barriers to purchase.
Services
1️⃣ BRAND AUDIT & BUSINESS ANALYSIS
Diagnose and identify growth levers
- Understand market trends
- Analyze marketing mix performance
- Assess your brand portfolio
- Conduct competitive benchmarking & industry monitoring
2️⃣ BEHAVIORAL ANALYSIS
Understand your customers
- Identify Jobs-To-Be-Done, needs,motivations & purchase barriers
- Analyze product usage
- Study customer journeys & satisfaction
- Define personas
3️⃣MEASUREMENT & OPTIMIZATION
Maximize your impact
- Select the right visual / message/ channel / target (concept testing)
- Evaluate the impact of an activation
- Identify optimization opportunities and action levers
4️⃣ MARKET RESEARCH & BUSINESS PLAN
Assess the potential
- Analyze competition and market opportunities
- Gain deeper insights into target audiences and their needs
- Build reliable projections
Methodologies
Make sense of the numbers
Deep dive
Fuel the thinking
Quantitative studies
Analyze & Evaluate
Questionnaires
Data analysis (sales, panels, web analytics…)
A/B Testing, Marketing models (MMM), Brand Lifts, Brand Health metrics
Qualitative studies
Explore & Decode
Individual interviews (online / face-to-face)
Focus groups
Observations
Desk research
Inspire & Study
Research, documentation, analysis of secondary/public data
(statistics, financials, articles, social media, etc.)
Process
4 key steps…for a fully tailored 360° strategic support
Framing & Brief
Fully understand the context, objectives and challenges
➡️ What are we truly trying to understand?
➡️ What decision(s) will need to be made based on the results?
Data Collection
Definition of targets, sampling, selection, writing, administration, moderation, research…
(according to the chosen methods, tailored to your objectives)
In-Depth Analysis
Process the data (with statistical robustness) and highlight key insights
Presentation & Recommendations
Deliver clear outputs with intuitive visuals and actionable recommendations
+ Next steps
Testimoniales
It was a pleasure working with Nina for the past five years. Her passion for uncovering deep human insights is unmatched. She consistently drove valuable research projects that provided our business partners with a clear roadmap for delivering superior consumer experiences. Her work was instrumental in guiding our strategy and ensuring we truly met consumer needs. Any team would be lucky to have her analytical rigor and customer-centric mindset. –
Nina has worked as global assistant brand manager in my team for a year. She worked with me on big regional/global marketing projects with very high complexity. In addition to having a great analytical mindset and detail orientation, she brings a strong bias for action with consumer focused, solution-oriented approach. It was a great pleasure having her in the team and I’m sure she has a great and successful career ahead of her. –
Niels van Wijk
I had the pleasure to work closely together with Nina during our mutual time in the global Dove team in Unilever.
Nina’s strongest skills to me are her hunger for information and her analytical skills, skills she leverages to get on top of her projects quickly, no matter the complexity. She has a strong knowledge of branding and acts as a great sounding board for the entire team.
Her detail orientation is another skill she rigorously applies to ensure the project progresses in a structured and consistent way.
Apart from all this she’s also a delightful addition to any team due to her strong belief in team building, which she likes to bring to life through organizing team events. –
Alexander Kammerman
Contact
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