ReMINDS Lab
Responsible Marketing Insights & Data Strategy LAB
Concrete recommendations to guide your strategy, optimize your positioning, and boost your impact
ABOUT ME
ABOUT ME
With 7+ years of experience supporting 15+ major retailbrands, I guide my clients in defining the right strategiesthrough various studies and analyses that uncover relevantkey insights.
In a constantly evolving environment…
Make informed decisions
In-depthunderstanding ofthe client and themarket
Better decisionsfor maximumimpact
Increased revenues & profits
Boost your sales and your profitability
by activating the right levers
thanks to insights
your compass for making the best strategic choices
A full & customized strategic guidance with various studies and analyses, for a real added value to your business
Test your different product,claims or communications ideasbefore launching them.
Decode the dynamics of yourindustry and map out yourpositioning.
Understand how your clients useyour products/services and whatare their needs.
Analyze your customers’ buyingjourney and their satisfaction ateach stage.
Measure how your brand isrecognized and perceived.
Study potential targets and theirmotivations and barriers topurchase.
MY SERVICES
1 -BRAND AUDIT & BUSINESS ANALYSIS
Diagnose and identifygrowth levers
- Understand market trends
- Analyze marketing mixperformance
- Assess your brand portfolio
- Conduct competitivebenchmarking & industrymonitoring
2- BEHAVIORAL ANALYSIS
Understand your customers
- Identify Jobs-To-Be-Done, needs,motivations & purchase barriers
- Analyze product usage
- Study customer journeys &satisfaction
- Define personas
3 - MEASUREMENT & OPTIMIZATION
Maximize your impact
- Select the right visual / message/ channel / target (concepttesting)
- Evaluate the impact of anactivation
- Identify optimizationopportunities and action levers
4 - MARKET RESEARCH & BUSINESS PLAN
Assess the potential
- Analyze competition andmarket opportunities
- Gain deeper insights into targetaudiences and their needs
- Build reliable projections
The key to success ?
Make data-driven = human-centered decisions
a real competitive advantage
MEthodologies
Make sense of the numbers
Quantitative studies
Analyze & Evaluate
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Deep dive
Qualitative studies
Explore & Decode
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Fuel the thinking
Desk research
Inspire & Study
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PROCESS
4 key steps …
A- Framing & Brief
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B- Data Collection
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C - In-Depth Analysis
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D - Presentation & Recommendations
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Testimoniales
It was a pleasure working with Nina for the past five years. Her passion for uncovering deep human insights is unmatched. She consistently drove valuable research projects that provided our business partners with a clear roadmap for delivering superior consumer experiences. Her work was instrumental in guiding our strategy and ensuring we truly met consumer needs. Any team would be lucky to have her analytical rigor and customer-centric mindset. –
Nina has worked as global assistant brand manager in my team for a year. She worked with me on big regional/global marketing projects with very high complexity. In addition to having a great analytical mindset and detail orientation, she brings a strong bias for action with consumer focused, solution-oriented approach. It was a great pleasure having her in the team and I’m sure she has a great and successful career ahead of her. –
Niels van Wijk
I had the pleasure to work closely together with Nina during our mutual time in the global Dove team in Unilever.
Nina’s strongest skills to me are her hunger for information and her analytical skills, skills she leverages to get on top of her projects quickly, no matter the complexity. She has a strong knowledge of branding and acts as a great sounding board for the entire team.
Her detail orientation is another skill she rigorously applies to ensure the project progresses in a structured and consistent way.
Apart from all this she’s also a delightful addition to any team due to her strong belief in team building, which she likes to bring to life through organizing team events. –
Alexander Kammerman
Contact
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